An explainer video shows what a product does, who it’s for and why it matters — usually in 60–90 seconds. For SaaS companies and startups, it is often the single most important video on the website. AI makes explainers faster to produce and easier to update as the product changes.

A proven explainer structure

1. The problem — what your customer struggles with.

2. The cost — why it matters.

3. The solution — your product, simply.

4. How it works — three steps, not thirty features.

5. The result — life after.

6. Call to action.

Styles

• Motion graphics and UI animation

• Live-action-style AI scenes with real-looking people

• AI presenter walkthroughs — see AI avatar videos

• Hybrid: screen recordings plus cinematic scenes

Where to use explainers

Homepage hero, product pages, sales emails, onboarding, app stores, investor decks and paid ads (cut into short versions).

Keep it updated

Products change. Design explainers in modules so a new feature means updating one scene, not remaking the video.

FAQs

How long should an explainer be?

60–90 seconds for the main version, with 15–30 second cut-downs for ads.

Can you show our real interface?

Yes — UI recordings are cleaned up and animated.

Work with SynimaPro

SynimaPro is an AI video production studio making SaaS explainers, product launch videos and motion graphics for brands in India, the UAE and worldwide — concept, AI production, VFX, edit, sound and delivery, all in-house. Book a free 30-minute call, browse our work or see all services.