A successful launch needs the right video in every place customers will see you. Use this product launch video checklist to plan the full set before production starts.

Before launch: build anticipation

• ☐ 2–3 teaser videos (6–15 seconds) — hint, don’t reveal

• ☐ Countdown or “coming soon” stories

• ☐ Behind-the-scenes or making-of clip

Launch day: the reveal

• ☐ Hero launch film (30–90 seconds)

• ☐ Product demo or explainer — see explainer videos

• ☐ Website hero loop (silent, 10–20 seconds)

• ☐ Press and partner version

After launch: drive sales

• ☐ Paid ad variations (different hooks and formats)

• ☐ UGC-style reviews and reactions — see AI UGC ads

• ☐ Feature-by-feature short videos

• ☐ Marketplace and product page videos

Formats to export

• ☐ 16:9 (YouTube, website, events)

• ☐ 9:16 (Reels, Shorts, TikTok, Stories)

• ☐ 1:1 and 4:5 (feeds)

• ☐ Captioned and language versions

Timeline tip

Brief your video partner as early as possible. Even with AI speeding up production, concept approval and revisions need time.

FAQs

Can all launch videos come from one production?

Yes — plan a hero film and build every other asset from the same look and footage.

How early should we start?

Ideally several weeks before launch.

Work with SynimaPro

SynimaPro is an AI video production studio making product launch films, teasers and ad packages for brands in India, the UAE and worldwide — concept, AI production, VFX, edit, sound and delivery, all in-house. Book a free 30-minute call, browse our work or see all services.